Generate more quality leads Premium SEO Content
Premium SEO Content
is superior online content for your brand
Premium Search Engine Optimization (SEO) Content is online content that balances user value, rankings, conversions, and technical components catered to Google’s search algorithms. When delivered through an Einstein Website, our content provides value to Google and your target demographics with visually appealing pages that deliver a clear and compelling message.
Premium SEO Content is also a universal landing point that can serve the needs of your users whether they are conducting initial non-branded research or comparing the price of local services. Think of every page as a valuable employee that works 24/7 to outrank your competition and convert new clients.
Premium SEO Content expands your brand’s
reach and ROI through increased online visibility.
Improve online rankings with stronger, more valuable pages
Quality content is shared more frequently, keeps users engaged, and helps increase your site traffic. Providing a good user experience on your site leads to higher search rankings and greater online visibility for your brand.
Acquire ideal customers with expert tools & partnerships
Users are more likely to trust you as an authority when your pages feature useful, high-quality content. Our Premium SEO Content caters to Google, users, and your business by supplying valuable pages based on your priority services.
Promote high-value services with our data-driven model
Our content directs traffic to your website while simultaneously building trust in your brand. With relevant content, you can generate higher-quality leads that are more likely to convert and provide a greater return on investment (ROI).
Improve online rankings
with stronger, more valuable pages
Google’s ever-evolving algorithm is a delicate balance between creating a better experience for search users and expanding its ad revenue. As a result, maintaining your organic rank and performance is an ongoing challenge. However, one rule has remained constant: content is king.
How stronger pages lead to revenue
In August 2022, Google launched the Helpful Content Update, which emphasizes the overall usefulness of content when determining online search rankings. When adding new content to your site, ask yourself: “After reading this content, will someone leave feeling they've learned enough about a topic to help achieve their goal?”
If not, the page probably won’t rank well. Einstein Dental has been creating people-first content for years, so we know how to make every page appeal to Google and your users with content that reflects your values and personality.
What Google considers stronger, valuable pages
Focused and in-depth pages
Valuable content should provide all the useful information a user needs in one place without oversaturating the page. Our content strikes the perfect balance of being informative and useful without losing the user’s interest.
“When deciding on content length, start by observing how long competing content is and also decide on your overall goals. If you want to compete with other top-ranking content, then you will often have to create content of similar length or longer.”
- The Hoth
We also integrate metadata and schema throughout your platform, two forms of off-page optimization that give Google a roadmap of the content. These two factors communicate directly with search engines to ensure that each page appears in relevant searches.
Strict standards for impactful content
Dental topics fall into Google’s category of “Your Money, Your Life (YMYL)” content. Google has very high standards for YMYL pages since inaccurate information “could negatively impact users’ happiness, health, financial stability, or safety.”
“We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could potentially negatively impact users’ happiness, health, financial stability, or safety.”
According to Google, high-quality pages have a greater level of expertise, authoritativeness, and trustworthiness (E-A-T). Our expert team has created YMYL content for decades, so we know how to deliver E-A-T content that meets and exceeds Google’s standards.
Media-rich design to improve user engagement
Internet users don't read — they scan, which means walls of copy can drive potential customers away from your page. While comprehensive pages are encouraged, the layout of your content must be user-friendly. Our Premium SEO Content presents information in easy-to-scan sections that use media and engaging visuals.
"Compared to text-only content, text paired with images improves reader comprehension by up to 89%."
- Dr. Ruth Colvin Clark and Dr. Richard E. Mayer. E-Learning and the Science of Instruction. via Google Books.
The essential role of Premium SEO Content
Well-written, comprehensive, and user-friendly content provides genuine value to your users by answering their questions. Gaining a user's trust is an essential step to transforming them into a customer.
Premium SEO Content is like a valuable
employee that generates consistent ROI over time.
"My dental practice was fortunate to partner with Einstein Dental several years ago....They continue to provide great support and make certain that our site is constantly evolving to maintain a secure position in our competitive local dental market. We look forward to many more years of website innovations from Einstein Dental." - William Stofer, Dentist
Acquire your ideal customers
with expert tools and partnerships
Our comprehensive array of partnerships provides a complete view of your market so you can dominate the competition on search engine results pages (SERPs). Our eIQ Recommendation Engine compares hundreds of SEO elements to find the optimal keywords, page length, metadata, and more for every page. We can then tailor these essential factors to your priority topics and create engaging content for new and returning clients.
Incorporate Google into your platform Google Premier Partner
Einstein Dental is a verified Google Premier Partner, which means Google recognizes our expertise in digital marketing and creating successful platforms for our clients. As a Premier Partner, our company ranks among the top 3% of all partnered companies and receives exclusive access to support and resources such as beta products.
Create a robust database of new customers CallRail
We can leverage CallRail’s lead capture and conversion tracking technology to create a robust database of new customers. Then we can understand what they’re looking for based on the ways that they navigate your site.
Look at real-time rankings
from multiple search locations
Local Falcon
Local Falcon provides real-time SERP rankings from multiple locations to form a full picture of how your business stacks up against the competition. We’ll then analyze what your competitors are doing and create a superior SEO strategy to beat them.
Track your daily SERP ranking and
identify the best keywords for your practice
Searchmetrics & Semrush
Searchmetrics and SEMRush provide a vast array of SEO tools and data, especially when identifying the best keywords for your target audience and market. These tools automatically prepare a list of keywords and other optimizing factors for each page based on the topic.
Become the go-to source of information
for your community with Premium SEO Content
"No more than 6 weeks since I've gone live with two of my practice websites, I am already on the first page of Google searches and above my competitors. They truly have a grasp of what is required to succeed in their area, and puts the client's interest first. The audit is done professionally and is the key to getting the proper information so that, in so short an amount of time, you appear in the top results." - Andrew Paek, Dentist
Promote your high-value services
with our data-driven model
Step 1
Prioritize what matters
We can target your ideal clients by balancing your campaign budget, priorities, and revenue-generating keywords for a strategic campaign that gets results. Our partnerships with major players like SEMRush and Local Falcon let us leverage essential data from your market to pinpoint the best keywords and phrases to draw in more clients.
Step 2
Study the competition
Using our extensive data lake, we can analyze your local market and the qualities of top-performing pages such as page length, keyword modeling, and accessibility. We can then use that data to lay out a blueprint detailing the concrete steps you should take to outperform your competition.
Step 3
Turn your blueprint for success into valuable content
Our team of writers craft quality content in your brand's voice using E-A-T as the baseline for each page. We also optimize your content to answer the most important questions about your business and create natural conversion opportunities. Our editors then ensure the quality, accuracy, and readability of a page before it goes live on your site.
Step 4
Strengthen your content with engaging media and impressive design
Our design team complements the content with brand media and impressive visual elements so each page stands out among the competition. During this process, designers prioritize the user's experience and insert opportunities to contact your practice throughout the content.
Step 5
Maintain your prime Google real estate
Maintain your prime Google real estate
with Evergreen SEO Subscriptions
Industry-Level Updates
- Realign pages according to topic trends and global search volume
- Improve page speed and performance
- Update schema to the latest Google standards
- Re-optimize metadata
Market-Level Updates
- Re-evaluate top-ranking competitors and topics
- Update your keyword and content model to maintain or gain rank
- Optimize click-through and conversion rates
- Fine-tune your overall strategy
Practice-Level Updates
- Add or improve brand media
- Add or improve educational media
- Update reviews for relevancy
- Update brand differentiators
- Optimize user experience
How Premium SEO Content fits
into our advanced marketing model
Our proprietary eIQ Recommendation Engine is a living data lake collected from big names in the industry that provides unique insights into your online market. With the Recommendation Engine, we can analyze your local market, identify opportunities, and recommend a set of concrete steps to outshine your competitors.
While social media may take place off-site, we can promote new or updated Premium SEO Content pages to your followers. With each post, you show Google that you are active and engaging with users while boosting your site’s reputation by drawing in more visitors.
In some cases, boosting your organic ranking on Google can take time. Paid advertising complements our other marketing campaigns by providing an immediate boost to your visibility and online traffic.
We can upload branded media, such as custom videos and photos, to your Premium SEO Content pages. Brand Media will make your site unique, provide information to visual learners, and add visual appeal to your pages.
Build trust in your brand
with Premium SEO Content
At Einstein Dental, our solution is a strategic approach that focuses on Premium SEO Content to improve your ranking, establish quality lead conversion, and increase conversions to grow your practice virtually.
Improve online rankings with stronger, more valuable pages
Our Premium SEO Content strikes the perfect balance between writing for Google and writing for your customers. We meet and exceed Google’s standards for YMYL pages while adding impactful visuals and engaging media on your pages so the average user spends more time on your site and less time looking at competitors.
Acquire ideal customers with expert tools & partnerships
Our variety of top-tier partnerships and tools gives us the data we need to form a complete picture of your market. The eIQ Recommendation Engine then processes the data to calculate the best keywords, page length, and hundreds of other SEO factors to boost your organic rank.
Promote high-value services with our data-driven model
Our data-driven pages work in tandem with our other products to direct more users to your brand. With contact opportunities woven into the content, Premium SEO Content turns users into high-quality customers that generate more ROI for your business.
